When it comes to fundraisers, I’m the first to admit that we are slackers. I have plenty of excuses/explanations – small network of potential customers; too many people in town selling the same things; too little profits to the schools – but it really comes down to this. I’m tired and until the kids can sell by themselves, it just isn’t going to happen.
So, the irony of me encouraging my Girl Scout troop to sell cookies is not lost on me.
Kicking off our cookie sale this year, I had a goal of “elevating” the meeting, and teaching them a little bit about sales, marketing and business planning – With a craft at the end, because the girls are really happiest when the’ve been allowed to glue something. (Cue the Target Back to School commercial – “so much glitter.”)
After explaining to the girls what I do for a living – and correcting the scout who said my job was to “care for my children” (hilarious), we started to talk about how to sell cookies.
To assist our conversation, I made the worksheet above which would lead us through not just the process of knowing our product, but also setting goals and identifying our target audience. And yes, we discussed the competition.
They didn’t know, but I had a cheat sheet ready with answers. Turns out, I didn’t need them – the girls did a great job of working through the process. And, of course, had some hilarious answers of their own.
At the end of our planning session, our craft was to create a Girl Scout Cookie necklace, inspired by a craft I found on the Little Brownie Bakers blog.
Our necklace used key tags, gimp and beads left over from past crafts, print outs I made of the cookies (below).
We’ll see if the girls actually meet our new goal of 650 boxes of cookies (from our normal 500) – I can say that Sophie’s enthusiasm is high. We’ve also been trying the new CoCo: Cookie Command, an online tool offered by ABC Bakers and the Girl Scouts of Eastern Massachusetts as well as other Councils.
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